At Elite Reformer, we don't just sell Pilates equipment; we sculpt lifestyles. Founded by Tina Park with a proven track record in e-commerce as both a founder and product manager for various brands, Elite Reformer is your go-to destination for premium Pilates reformers and equipment in Australia.

Vision

To become Australia’s leading provider of high-quality Pilates equipment, making low-impact exercise accessible to all. Our goal is to empower Australians of all ages to improve their health, fitness, and overall quality of life through our trusted collection of Pilates equipment.

Mission

At Elite Reformer, our mission is to inspire movement and promote well-being by offering luxurious, high-quality Pilates equipment from trusted Australian brands. We are dedicated to delivering exceptional customer experiences, providing personalised advice, and maintaining transparent communication throughout our customer's journey. With 7-days-a-week support and a commitment to long-term care, we help Australians achieve their fitness goals. We support customers on their Pilates fitness journey by providing access to expert-guided workouts through partnership and curated content of leading instructors. In support of the broader health community, we donate 5% of our profits to health-related charities, contributing to better quality of life for those in need.

Our Values

Customer-Centric Excellence

We strive to deliver a luxurious customer experience, treating every customer with the care and attention they deserve. Our goal is to make every interaction seamless and delightful, offering personalised advice and support throughout their Pilates journey.

Quality & Trust

We are committed to offering only the highest quality Pilates equipment from trusted Australian brands. Our dedication to excellence ensures that each product we provide meets our customers’ expectations for durability, functionality, and style.

Transparency & Communication

We believe in keeping our customers informed at every step, from order updates to delivery times. Transparency builds trust, and we are dedicated to providing clear, honest communication about all aspects of their experience with us.

Health & Well-Being

At the heart of Elite Reformer is a commitment to helping Australians improve their physical and mental well-being through accessible, low-impact exercise. We support our customers’ fitness journey with high-quality Pilates equipment and curated workout resources from leading Pilates instructors.

Commitment to Giving Back

We are passionate about giving back to the health community. By donating 5% of our profits to health-related charities, we support those in need. We also encourage our customers to explore these charities and consider making direct contributions through donations or volunteering.

Long-Term Customer Care

Our relationship with customers doesn’t end at the sale. We provide ongoing support and resources, ensuring they are well looked after even after their purchase, helping them achieve their long-term fitness goals.

Innovative Pilates Experience

As we grow, we aspire to lead in innovation, exploring new ways to enhance the Pilates experience. While we’re focused on offering trusted Pilates equipment today, our future vision includes developing and expanding our range of equipment, accessories, and services that set new standards in the Pilates and fitness industry.

Join the Elite Movement

We invite you to explore our collection, experience excellence, and join the Elite Reformer community. Let's sculpt a healthier and happier Australia together, one Pilates session at a time.

Ready to start your Pilates journey? Explore Elite Reformer today and embrace a fitter, healthier you!