At Elite Reformer, we don't just sell Pilates & wellness equipment. We help shape lifestyles.

Founded by Tina Park with a proven track record in e-commerce as both a founder and product manager for various brands, Elite Reformer is your go-to destination for premium Pilates & wellness equipment in Australia.

 

Vision

To provide all of Australia access to low-impact fitness and relaxation through high-equality equipment.

Our goal is to empower people of all ages to improve their health, fitness, and overall well-being through our trusted curation of Pilates & wellness products.

 

Mission

At Elite Reformer, our mission is to inspire movement and promote well-being by offering luxurious, high-quality Pilates & wellness equipment from trusted Australian brands.

We are dedicated to delivering exceptional customer experiences, providing personalised advice, and maintaining transparent communication throughout our customer's journey.

With 7-days-a-week support and a commitment to long-term care, we help Australians achieve their health and fitness goals.

We also support customers on their Pilates fitness journey through expert-guided workouts by our partners and curated content of global leading instructors.

In support of the broader health community, we donate a portion of our profits to health-related charities in Australia, contributing to better quality of life for those in need.

 

Our Values

Customer-Centric Excellence

We strive to deliver a luxurious customer experience, treating every customer with the care and attention they deserve. Our goal is to make every interaction seamless and delightful, offering personalised advice and support throughout their Pilates journey.

Quality & Trust

We are committed to offering only the highest quality Pilates & wellness equipment from trusted Australian brands. Our dedication to excellence ensures that each product we provide meets our customers’ expectations for durability, functionality, and style.

Transparency & Communication

We believe in keeping our customers informed at every step, from order updates to delivery times. Transparency builds trust, and we are dedicated to providing clear, honest communication about all stages of the shopping journey.

Health & Well-Being

At the heart of Elite Reformer is a commitment to helping everyone in Australia to improve their physical and mental health through accessible, low-impact exercises. We support our customers’ fitness journey with high-quality Pilates & wellness equipment and curated workout resources from leading instructors.

Commitment to Giving Back

We are passionate about giving back to the health community. By donating a portion of our profits to health-related charities in Australia, we support those in need. We also encourage our customers to explore these charities and consider making direct contributions through donations or volunteering.

Long-Term Customer Care

Our relationship with customers doesn’t end at the sale. We provide ongoing support and resources, ensuring all our customers are well looked after even after the purchase.

Innovative Pilates Experience

As we grow, we aspire to lead in innovation and explore new ways to enhance the Pilates & wellness experience. While we’re focused on offering trusted Pilates equipment today, our future vision includes developing and expanding our range of equipment, accessories, and services that set new standards in the health & wellness industry.

 

Join the Elite Movement

We invite you to explore our collection, experience excellence, and join the Elite Reformer community. Let's shape a healthier and happier Australia together, one workout session at a time.

Ready to start your fitness & wellness journey? Explore Elite Reformer today and embrace a fitter, healthier you!